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Advertising | 1 |
Cultural Influences | 1 |
Economic Factors | 1 |
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Journalism Quarterly | 1 |
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Chu, James | 1 |
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Information Analyses | 1 |
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China | 1 |
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Chu, James – Journalism Quarterly, 1982
Notes that modern advertising and marketing practices are becoming an integral part of Chinese economic planning and are being used to stimulate higher quality and productivity. (FL)
Descriptors: Advertising, Cultural Influences, Economic Factors, Foreign Countries