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Direct linkShen, Wangbing; Liu, Zongying; Ball, Linden J.; Huang, Taozhen; Yuan, Yuan; Bai, Haiping; Hua, Meifeng – Creativity Research Journal, 2020
Previous studies have revealed that creative advertisements are recognized and recalled better than their less creative counterparts. Remembering and forgetting are two sides of the same coin of memory, denoting memory's storage and elimination functions, respectively, which can both potentially impact advertising effectiveness. To date, there…
Descriptors: Advertising, Creativity, Retention (Psychology), Recall (Psychology)
Download full textHe, Yi – Arab World English Journal, 2022
This paper is part of the researcher's Ph.D. thesis to deploy and develop the potential of genre-based pedagogy of systemic functional linguistics to support business-major English language learners' development of persuasive strategies in the written discourse of online advertisement. Given the "value" of netvertisement in motivating…
Descriptors: Foreign Countries, English (Second Language), Second Language Instruction, Persuasive Discourse
