The present research analyses the growing popularity of the trumpet musical instrument in modern Chinese music. The research purpose is to examine the use of the technique of polyphony in trumpet players and its impact on the creative development of trumpet students. The sample consisted of 496 Chinese trumpeters who participated in brass band…

Previous studies have revealed that creative advertisements are recognized and recalled better than their less creative counterparts. Remembering and forgetting are two sides of the same coin of memory, denoting memory's storage and elimination functions, respectively, which can both potentially impact advertising effectiveness. To date, there…

This commentary looks at the contributions and future research implications of the four articles in this Special Issue of "Thinking Skills and Creativity" to the fields of creativity and creativity education, both in culture-specific and culture-general terms. The articles included in this Special Issue draw attention to issues of…