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Direct linkYao, Xiang; Wang, Shuhong; Dang, Junhua; Wang, Lei – Creativity Research Journal, 2012
This study is among the first to examine how individuals' cultural value orientations impact 2 separate stages of creativity: idea generation and idea implementation. A total of 247 Chinese employees completed questionnaires including individualism-collectivism culture orientation and their idea generation behavior. Supervisor ratings of idea…
Descriptors: Creative Activities, Creativity, Individualism, Collectivism
