The aim of the present study is to examine the link between proactive personality (PP) and entrepreneurial intention (EI) and to investigate the mediating role of entrepreneurial attitude (EA) and the moderating role of perceived educational support (PES). A total of 764 university students were recruited using a stratified cluster sampling from…

This study investigates the impact of psychological stimuli on students' continuance intention to use massive open online courses (MOOCs), through the mediation effects of emotions under a stimulus-organism-response framework. Perceived competition, perceived risk, and curiosity are the psychological stimuli. Four emotions (happiness, interest,…

The multiple mechanisms of entrepreneurial intention are still an open issue, and few have explored whether the relationship between entrepreneurial intention and proactive personality is influenced by entrepreneurial passion. This study aims to reveal the mediation role of entrepreneurial passion between proactive personality and entrepreneurial…

With the ever-increasing adoption of MOOCs, the study of MOOCs learning behavior has been paid more and more attention, both in practice and in academia. This study aims to understand the impact of resource integration (including platform resources, teacher resources, and learner resources) on learners' perception of value co-creation (including…

This study aims to examine design students' intention towards using Artificial Intelligence-aided Design Tools (AIDTs). An extended model is developed by combining the affective-cognitive consistency theory with the Unified Theory of Acceptance and Use of Technology (UTAUT). Data are collected through online comments from Chinese streaming media…

Purpose: The purpose of this study is to assess how Sustainable food consumption (SFC) can improve the quality of life for consumers and encourage green food production. Sustainable consumption is an important factor in achieving the sustainable development goals (SDGs) proposed by the United Nations. However, achieving SFC requires government…

In the context of the digital era, e-learning has become an innovative and indispensable component of the educational sector. With the continuous advancement of technology and the widespread adoption of the internet, e-learning has demonstrated its key role in maintaining educational continuity and supporting remote teaching. However, despite the…

This work aims to investigate the cultural and psychological factors that significantly affect teachers' intention to accept VR technology and use it long-term in their classes in elementary and secondary schools. The extended unified theory of acceptance and use of technology (UTAUT2) model effectively measured such factors in this context. We…

Learning Management Systems (LMS) are crucial in modern educational technology, enhancing education through personalized support, efficient resource management, and data-driven decision-making. LMS holds a pivotal position in contemporary higher education. This research explores undergraduate students' continued learning intentions, grounded in…

In spite of the proliferation of Massive Open Online Courses (MOOCs) in higher education, factors influencing user acceptance of MOOCs are not well understood. This study is intended to investigate key characteristics of user acceptance from interface design (i.e. usability), content quality (i.e. perceived quality), and emotional arousal (i.e.…

Learning motivation is essential to online learning success. This study recognizes two aspects of learners' motivation for E-learning and proposed technology acceptance model as cognitive process and stimulus-organism-response as affective process to explain the undergraduates' continuous intention to use E-learning system based on…

Using technology to support learning is a major trend in the development of modern education. In the face of COVID-19, online courses play an important role. During the COVID-19 pandemic, a large number of online art design courses have been developed in China. Art design courses involve many practical investigation and skill operation links,…

Artificial Intelligence (AI) tools are having a significant impact on the field of education, particularly when used by educators. This study aims to explore the acceptance of AI tools among university-level educators. Researchers adapted the UTAUT2 (Unified Theory of Acceptance and Use of Technology) model to the Chinese educational context and…

The aim of this study was to develop an instrument to measure upper-level Chinese elementary students' attitudes towards science by addressing problems with existing ones, as highlighted in the literature. The theoretical framework was drawn from the ABC model, which defines attitudes towards science as consisting of affective, behavioural, and…

This research studied the continuous use intention of mobile reading users. The current study used the stimulus-organism-response model as a basis to build a causal model of mobile readers' continuous intention to use it. A questionnaire survey was conducted involving 327 users to obtain the current research data. Structural equation modeling was…