The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…

The economic media discourse depends upon a complex web of metaphors, among which WAR metaphor is worthy of special attention. The data used in this study is comprised of 2566 articles (about 1.2 million words) under the "Economy" column of China Daily published in 2014. Critical Metaphor Analysis (CMA) is used as the analytical…

This paper presents the results of a discourse analysis of the "Chronicle of Higher Education" publications about China in 2011 and 2012. Drawing on postcolonial appropriations of governmentality to frame the discussion of globalization as the context of the study, the author analyzes the stylistic, rhetorical, and semantic strategies…

This article reports a case study of an undergraduate English-medium program at a major university in mainland China. The study critically examines the language ideology, language management, and language practices revolving around the focal program. The data sources included national and institutional policy documents related to English-medium…

Western teachers working in China often experience cultural conflicts arising from, for instance, the ways that Chinese students perceive face and express criticism. To better understand these face-concerned conflicts, this paper explores the role and significance of email for a group of Chinese students to communicate pedagogical criticism with…

State, citizen, and corporate readings of a multifarious "Chineseness" fundamentally shape the space where East and West clash in post-Mao China. This dialectic represents a citizen's working-through a crisis of agency and a nation's negotiation of its role within a global economy. Given that China's subaltern literacies operate within…

Is it feasible to hold concurrent, small-group, peer-managed discussions in large elementary school classes? We sought an initial answer to this question in a fifth-grade class in Hefei, China. The 52 students in the class were divided into seven small groups. The seven groups held four simultaneous discussions without immediate supervision or…

The study of communication phenomena in China by a foreigner poses unique challenges. It requires not only understanding the particular phenomenon under analysis but also the cultural context within which the phenomenon exists. This paper focuses on meanings conveyed in 1987 that were related to the government campaign against bourgeois…

It has been argued that the expectations of traditional L2 writing classroom can be problematic for Chinese students, particularly in the area of argumentation and critical thinking. On the other hand, writing on the Internet has been shown to be substantially different in ways that may liberate the students from the constraints of the classroom.…

This thesis attempts to explain, in light of contrastive rhetoric, the Chinese preference of set phrases and the American disapproval of cliche. It asserts that because society and culture shape the way individuals use their language, Chinese and Americans hold different rhetorical expectations and observe different conventions in forming their…