This study examines the representation of cultures across three sets of national English textbooks currently used in China by conducting a synchronic content analysis to explore what and how cultures are represented in the textbooks. Data analysis was conducted based on a newly constructed framework focusing on the content (countries and…

China has had an ambivalent policy for the learning and teaching of English as a foreign language (EFL) over much of its history. The explicit and implicit implementation of language policy has had a significant impact on the content of EFL textbooks and the ideologies underlying them. However, studies exploring such ideologies remain sensitive…

This study aims to reveal the cognitive demands of senior high school English as a foreign language textbooks in China and their potential impact on students' thinking development. To achieve this, the study employed content analysis, using an analytical framework adapted from the revised Bloom's taxonomy, to examine the cognitive demands…

Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

This paper explores the understanding and application of epicene pronouns in English among Chinese EFL learners. Thirty-three Chinese college students took part in a questionnaire to gauge their perceptions and usage of English epicene pronouns. A content analysis of 10 English grammar textbooks was also undertaken to discover current vernacular…

This article examines the multimodal native cultural content in two sets of English-language textbooks widely used in public junior high schools in China and Mongolia. A pre-existing analytical framework was adapted for this analysis. Through this adapted framework, this paper aims to analyze and compare the distribution of multimodal native…

In the past decade, many scholars conducted research concerning cultural content, policy changes, and other issues in the field of EFL textbook evaluation in China. However, a limited number of studies shift their attention to task types used in EFL textbooks. This study employs Nunan's (1999) task taxonomy to investigate how task types are…

This article examines how Chinese language textbooks, produced for ethnic Koreans by ethnic Koreans in China, portray environmental issues in China. Critical Discourse Analysis (CDA) and Visual Image Analysis (VIA) are used to investigate what environmental content is integrated and what ideologies these textbooks construct. Chinese language…

Growing a large vocabulary is one of the most important tasks of language learners and yet research reports on low levels of lexical knowledge for English as a foreign language (EFL) learners. In EFL contexts, textbooks are a vital source of exposure to English and the words that are worth learning. The New Concept English textbook series is…

Foreign language textbooks not only aid language learners in developing their linguistic skills and knowledge but also reshape their cultural identities. Drawing on theories of critical curriculum studies, this paper examines cultural representation in two sets of US-produced Chinese as a foreign language (CFL) textbooks for American college…

A number of studies have reported the cultural representations in English textbooks in many contexts, especially those in Asia. However, these studies relied on a small data set and the findings suffered severe limitations. To overcome such shortcomings, we self-built a corpus that has 40 volumes/books of over one million words to examine the…

This paper presents a comparative analysis investigating how cultural values are represented in two sets of widely used Chinese as a second language (CSL) textbooks published in mainland China (New Practical Chinese Reader, NPCR) and the US (Integrated Chinese, IC) respectively. Using an integrated critical social semiotic approach, we examined…

In the last decades, the propagation of Mandarin has been carried out across the People's Republic of China as de facto language assimilation. It has achieved great success in that over 80 percent of the population can speak Mandarin, but it has also had devastating effects on minority language learning, maintenance, and use. Meanwhile, the…

As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in…

The current study considers the notion that English textbooks produced for different markets are likely to manifest different pedagogical emphases. The study begins the research context by contemplating possible similarities and differences between English textbooks produced in two neighbouring markets, Hong Kong (HK) and the People's Republic of…