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Goodboy, Alan K.; Bolkan, San; Myers, Scott A.; Zhao, Xing – Communication Education, 2011
The purpose of this study was to examine a theoretical model explaining the influence of instructor power (i.e., coercive, reward, legitimate, expert, referent) on students' relational and social influence communication behaviors (i.e., student affinity-seeking strategies, student behavior alteration techniques) across two cultures. Participants…
Descriptors: Student Behavior, Structural Equation Models, Foreign Countries, Rewards