The aim of the present study is to examine the link between proactive personality (PP) and entrepreneurial intention (EI) and to investigate the mediating role of entrepreneurial attitude (EA) and the moderating role of perceived educational support (PES). A total of 764 university students were recruited using a stratified cluster sampling from…

This study aims to investigate the influence of interaction on undergraduates' continuance intention to use Massive Open Online Courses based on the Expectation Confirmation Model (ECM) and to examine the moderating effect of gender. 235 undergraduates were randomly sampled and surveyed, providing self-reports on 10 constructs (student-student…

This study investigates the impact of psychological stimuli on students' continuance intention to use massive open online courses (MOOCs), through the mediation effects of emotions under a stimulus-organism-response framework. Perceived competition, perceived risk, and curiosity are the psychological stimuli. Four emotions (happiness, interest,…

Purpose: This study aims at addressing the impact of entrepreneurial education (EE) by highlighting career choice intentions (CCI) and entrepreneurial mindset (EM) as impact indicators, as well as unpacking the drivers and mediators in the formation of CCI among college students underpinned by social cognitive career theory (SCCT).…

As artificial intelligence (AI) permeates almost all aspects of our lives, university students need to acquire relevant knowledge, skills, and attitudes to adapt to the challenges it poses. This study reports the development and validation of a scale called the Artificial Intelligence Learning Intention Scale (AILIS). AILIS was designed to measure…

This study employs Structural Equation Modeling (SEM) and the Technology Acceptance Model (TAM) framework to explore the factors influencing Massive Open Online Courses (MOOCs) usage among college students in Southwest China. Using probability sampling, data were collected from 602 participants through an online survey distributed over a period of…

Massive Open Online Courses (MOOCs) are the product of "internet + education", offering open educational resources to global students. This study analyzed the factors influencing students' intention to continue using MOOCs based on their satisfaction. To achieve research objectives this study integrates the unified theory of acceptance…

With the ever-increasing adoption of MOOCs, the study of MOOCs learning behavior has been paid more and more attention, both in practice and in academia. This study aims to understand the impact of resource integration (including platform resources, teacher resources, and learner resources) on learners' perception of value co-creation (including…

Student self-assessment research underscores the significance of honestly recognizing strengths and weaknesses, facilitating self-regulated learning and progress. The Integrated Quality Assessment (IQA) in China combines self-assessment with other data to evaluate achievement, serving dual purposes: promoting students' awareness of their strengths…

Digital teachers represent an innovative fusion of media and artificial intelligence (AI) within online educational environments. However, the specific ways in which the appearance anthropomorphism of digital teachers influences the delivery of different knowledge types remain insufficiently understood. Drawing on Embodied Learning Theory and…

E-learning has revolutionized the educational landscape, changing how knowledge is imparted to students and enhancing the learning process. Despite the growing popularity of e-learning worldwide, a lingering question remains regarding the behavioral intentions of Physical Education students toward its use. This study endeavors to address this…

The study explores the determinants of lifelong music learning intention among university students, focusing on the mediating roles of attitude toward music learning, perceived social support, and perceived music learning feasibility in the relationship between authoritative parenting style and lifelong music learning intention. This study used…

Cyber-slacking interrupts classroom teaching and learning activities and is associated with poor academic performance. Based on the theory of planned behavior (TPB), this study aimed to investigate whether both cognitive (i.e., attitudes, perceived norms, and perceived behavioral control) and affective (i.e., fear of missing out [FoMO]) factors…

This study incorporated the technology acceptance model (TAM) and theory of planned behavior (TPB) to interpret students' perception of MOOCs. This study was based on a survey questionnaire; all 525 respondents were undergraduates in China. A five-point Likert scale was used to collect data in order to measure relationships among the constructs of…

Purpose: Reusable takeaway food containers (RTFCs) are a newly emerging green packaging choice for the takeaway industry that can effectively reduce campus solid waste but are not yet well accepted. Therefore, this study aims to identify the key factors influencing university students' intention to choose RTFCs, seeking to enhance RTFC project…