In the 21st century, virtual reality technology has developed rapidly, and many researchers are full of enthusiasm for this technology. More and more researchers are devoted to the field of scientific research and attach importance to virtual reality research. Development and application is a hot topic in today's world. Virtual reality has been endowed with the function of bringing visual entertainment to people, and it is still used in the preview and talent training of many projects. In immersive multimedia art design, the application of virtual reality technology expresses the content vividly and creates an environment where art and technology are combined. Therefore, we need to examine the application of virtual reality technology in art design. Through the study of multimedia art design, the research on multimedia is no longer limited to the level of technology, but rises to the height of art, and establishes the language rules of multimedia design.