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Direct linkShoup, Jo Ann; Wagner, Nicole M.; Kraus, Courtney R.; Narwaney, Komal J.; Goddard, Kristin S.; Glanz, Jason M. – Health Education & Behavior, 2015
Objective: Describe a process for designing, building, and evaluating a theory-driven social media intervention tool to help reduce parental concerns about vaccination. Method: We developed an interactive web-based tool using quantitative and qualitative methods (e.g., survey, focus groups, individual interviews, and usability testing). Results:…
Descriptors: Parents, Parent Attitudes, Immunization Programs, Social Networks
