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Journal of Agricultural…

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Designing for Agricultural Digital Knowledge Exchange: Applying a User-Centred Design Approach to Understand the Needs of Users

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Emily Maria Bull; L. van der Cruyssen; S. Vágó; Gabor Király; T. Arbour; Lisa van Dijk – Journal of Agricultural Education and Extension, 2024

Purpose: The aim of this study was to understand the needs of European users for successful development and uptake of a digital land-based knowledge platform. Methodology: The "discover and define" phases of the design thinking double diamond framework were applied to inform the construction of 16 user-personas and journeys. Qualitative…

Descriptors: Agricultural Education, Agribusiness, Knowledge Economy, Foreign Countries