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Direct linkKati Suomi; Päivikki Kuoppakangas; Ulla Hytti; Charles Hampden-Turner; Jukka Kangaslahti – International Journal of Educational Management, 2014
Purpose: The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE). Design/methodology/approach: The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with…
Descriptors: Reputation, Institutional Characteristics, College Administration, Barriers
Suomi, Kati – Journal of Higher Education Policy and Management, 2014
This exploratory study examines the dimensions that are relevant to brand reputation, particularly in the context of master's degree programmes. The data analysis is based on Vidaver-Cohen's "Business school quality dimensions and reputational attributes". The qualitative data for the case study comprise a student questionnaire and…
Descriptors: Foreign Countries, Reputation, Masters Programs, Educational Quality
