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Taatila, Vesa; Down, Samuel – Education & Training, 2012
Purpose: The purpose of this paper is to discuss the measurement of entrepreneurial orientation (EO) in the student population of different academic programmes, in order to enhance entrepreneurship-related procedures within universities. Design/methodology/approach: A survey-based tool for measuring EO is presented and used in one university. The…
Descriptors: Entrepreneurship, College Students, Measurement Objectives, Measurement Techniques