The Intercultural Product Pitch OIL (Online International Learning) Project set out to broaden the international experience for a small cohort of undergraduate students by enabling them to collaborate on a series of activities that would raise intercultural awareness and improve key communication skills. The project involved collaboration between…

The aim of this paper is to discuss intercultural competence (IC) from a languacognitive perspective, whose main assumption is the interface between language, cognition and culture manifested in meaning construction. The article first emphasizes the centrality of language in the process of meaning construction. As a result, in the following…

Purpose: The purpose of this paper is to examine how Finnish higher education institutions communicate market differentiation on the admissions webpages of their international business and technology programmes when attempting to appeal to prospective students and distinguish themselves from other institutions. Design/Methodology/Approach: The…

Intercultural understanding is a prerequisite for peaceful local and global citizenship, especially in South African society where prejudice and negative stereotypes were previously the order of the day because of official separatism. It is therefore crucial to teach intercultural understanding in South Africa. I report with commentary on a…