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Learning to Match: User-Producer Integration and Blending in the Probiotic Gefilus Innovation Process
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Janasik, Nina – International Journal of Learning and Change, 2011
The notions of user involvement and user orientation have become popular catchphrases in innovation research and practice. Central in this research are the ideas that knowledge about users leads to better design, and that the interests of users and producers need to be aligned. In another field of research, scholars have long recognised the…
Descriptors: Semantics, Innovation, Program Development, Research and Development