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Amplifying the Theory of Planned Behavior with Connectedness to Water to Inform Impactful Water Conservation Program Planning and Evaluation
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Warner, Laura A.; Diaz, John M. – Journal of Agricultural Education and Extension, 2021
Purpose: The purpose was to examine whether connectedness to water could improve the predictive power of the Theory of Planned Behavior on outdoor water conservation intentions. Methodology: We adapted the well-established Connectedness to Nature Scale to measure connectedness to water. Using quantitative survey data from 3,596 residents, we used…
Descriptors: Behavior Theories, Water, Conservation (Environment), Program Development
Resilient Extension for Resilient Client: Understanding the Response of Florida Cooperative Extension to the Marketing Challenges of Producers during the COVID-19 Lockdown
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Arati Joshi; Sebastian Galindo; John Diaz; David Outerbridge; Trent Blare – Journal of Agricultural Education, 2025
Cooperative Extension plays a vital role in supporting rural communities during crises and in building community resilience. Studies report that during the COVID-19 lockdown, producers in the USA reported concern about the demand for their fresh produce and needed information on marketing, digital marketing, community engagement, and collective…
Descriptors: Extension Education, Extension Agents, Rural Extension, COVID-19