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Direct linkIzzo, G. Martin; Teal, Elisabeth J. – Marketing Education Review, 2012
The case touches on several areas of marketing: ethics, sales issues, conflicts of interest, marketing forecasts, and issues of pricing. Joe Brice, the visionary and real estate broker for a 36-lot subdivision of moderately priced single-family homes targeting the $190,000 to $260,000 range, seems to have identified an unmet housing market,…
Descriptors: Ethics, Real Estate, Construction (Process), Marketing
