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Download full textDiane D. Craig; Ruth H. Borger – Journal of Human Sciences & Extension, 2019
Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear…
Descriptors: Extension Education, Data Collection, Communication Strategies, Data Analysis
