Effective communication is one of the most important resources for successful outreach efforts. This article addresses the benefits that can emerge from successful communication as well as the negative effects that may stem from ineffective communication. A case study of Florida Gulf Coast University Archives, Special Collections, & Digital…

Libraries throughout history have utilized some method of communicating resources and services to their communities. Verbal communication progressed into newsletters, event calendars, bookmarks, and posters. More recently, technological advancements have allowed individuals to communicate ideas beyond the confined pages of a book or newsletter and…