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Direct linkEva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
Nabil Ghantous; Emna Belkhiria – Innovations in Education and Teaching International, 2024
This paper reports on an Intercultural Experience Project that higher education institutions could implement to foster student intercultural competence (ICC) without the need for cross-border mobility. The project requires students to engage in multiple, direct and indirect, interpersonal and non-personal experiences with a foreign culture while…
Descriptors: Intercultural Communication, Cultural Pluralism, Interpersonal Competence, Cultural Awareness
Download full textStevens, Leen; Grisez, Viviane – Research-publishing.net, 2014
For several years, the University of MONS (UMONS) has been organising a trip to a Flemish city, either Leuven, Ghent, or Antwerp, for the students on the Masters programmes at the Faculty of Engineering who attend Dutch courses. This project has been combining blended learning and task-based learning for several years, but for the most recent…
Descriptors: Foreign Countries, Experiential Learning, Blended Learning, Social Media
Vazquez, Ana Claudia Souza; Ruas, Roberto Lima; Cervo, Clarissa S.; Hutz, Claudio Simon – Educational Research and Reviews, 2013
Because the volcanic ash that affected air travel in Western Europe in 2010 was considered as one of the most meaningful learning experiences by a group of MBA students, this article aims to outline the main aspects of an incidental learning situation, rarely described on management education literature. Incidental learning is an unsystematic…
Descriptors: Foreign Countries, Incidental Learning, Air Transportation, Masters Programs
Anger, Sophie Gay; Hachard, Virginie – American Journal of Business Education, 2011
The Master Grande Ecole curriculum at EM Normandie School is organized around junior consulting projects and real problem solving activities aiming at bridging the gap between classroom knowledge and professional competencies. Since the 90's, students are involved in regular consulting activities for local and national companies following the…
Descriptors: Foreign Countries, Active Learning, Experiential Learning, Higher Education
Randolph, W. Alan – Journal of College Teaching & Learning, 2008
To be successful managers in the business world of the 21st century, MBA students must acquire global skills of business acumen, reflection, cultural sensitivity, and multi-cultural teamwork. Developing these skills requires international experience, but educating part-time MBAs creates a special challenge demanding both rigor and efficiency. This…
Descriptors: Foreign Countries, Masters Programs, Part Time Students, Business Administration Education
