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Direct linkEva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
Gombert-Courvoisier, Sandrine; Sennès, Vincent; Ribeyre, Francis – International Journal of Sustainability in Higher Education, 2014
Purpose: This paper aims to present the authors' views on education for responsible consumption (ERC) in higher education, and deals with major components to be considered to educate students for responsible consumption. Design/methodology/approach: There are three components that seem relevant for ERC in higher education: taught courses should be…
Descriptors: Higher Education, Global Approach, Interdisciplinary Approach, Behavior Change
