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PDF pending restorationStock, Janet C. – 1992
Some of the literature on the role of teaching culture in second language instruction is reviewed, with some emphasis on the work of Ortunio and the Kluckholn model of French culture. One instructor's use of French print and television advertising to teach French culture is described. Values such as intellectuality, traditionalism, and patriotism…
Descriptors: Advertising, Business Communication, Cultural Awareness, Foreign Countries
Trescases, Pierre – Francais dans le Monde, 1982
Reports on the use of magazine advertisements in an elementary French class to give insights into aspects of traditional and contemporary French civilization. Included are techniques for presentation, use of students' native language, what the ads reflect, outline of possible themes, and reproductions of several advertisements. (AMH)
Descriptors: Advertising, Class Activities, Cultural Awareness, Elementary Secondary Education
Peer reviewedBrown, James W. – Canadian Modern Language Review, 1983
Approaches taken in the United States and France to use of visual pedagogy are compared and discussed. The necessity of integrating semiotic theory and visual pedagogy is underscored, a semiotic model of visual literacy and decoding is outlined, and some advertisements are analyzed, giving suggestions for teaching use. (MSE)
Descriptors: Advertising, Commercial Art, Comparative Education, Educational Theories
Download full textPopov, Nikolay, Ed.; Wolhuter, Charl, Ed.; Ermenc, Klara Skubic, Ed.; Hilton, Gillian, Ed; Ogunleye, James, Ed.; Chigisheva, Oksana, Ed. – Bulgarian Comparative Education Society, 2014
This volume contains papers submitted to the 12th Annual International Conference of the Bulgarian Comparative Education Society (BCES), held in Sofia and Nessebar, Bulgaria, in June 2014, and papers submitted to the 2nd International Partner Conference, organized by the International Research Centre 'Scientific Cooperation,' Rostov-on-Don,…
Descriptors: Role of Education, Global Approach, Competence, Comparative Education
