The technique used by one teacher to incorporate cultural sensitivity into the business French course is described. Cultural orientation begins in the first class meeting with a discussion of shapes and symbols. Discussion proceeds to the hexagon, a geographic, cultural, and linguistic symbol for France. A discussion of French geography and a comparison of French centralization and American decentralization ensues. Modules that provide examples of how culture affects business are integrated into the curriculum throughout the course. Module topics include: human resources; real estate; and international commerce. Content and design of the modules are described briefly, and some supplementary materials used in them are noted. (MSE)