Since March 2020, French Business Schools have been heavily impacted by the COVID-19 pandemic due to imposed sanitary restrictions. Higher education deployed different online and offline teaching settings to ensure the continuity of students' learning. Literature proposes hybrid teaching, which combines face-to-face activities with online technology enhanced activities as the way forward for business schools to prepare students for a hybrid business world. Nevertheless, the study identifies cultural constraints that have both built resistance to change from tutors and a consumer-based attitude to learning from students, causing significant pedagogical challenges. This qualitative study reviews the limits of the current approach to hybrid learning and its future direction. The content analysis provides novel insights into hybrid teaching and a unique dimension to knowledge optimisation. A new post-pandemic hybrid teaching and learning conceptual model is proposed that offers students an innovative learning experience within their social context.