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Direct linkRoman, Mallory; Medvedev, Katalin – College Student Journal, 2011
There's ample evidence that peer approval and group acceptance play a role in many social phenomena. This influence can manifest itself through the bystander effect, peer pressure, social facilitation and in many other ways. However, dress as a means of social influence has been largely ignored. This study was designed to determine whether peer…
Descriptors: Student Attitudes, Purchasing, Social Influences, Peer Influence
