Offering first year seminars and experiences is well-established as one of the high-impact educational practices. An inquiry-based freshman seminar in which students conduct poverty simulation term projects has been offered for five years at the University of Georgia. The students have four project options of: dressing the part and panhandling…

As marketing educators, we can enhance student learning by providing experiences that go beyond the classroom and into the real world. In this way, we encourage students to become lifelong learners where they observe the world around them through the lens of what they have learned. This article describes a project used in an undergraduate-level…

The authors designed the project described her in order to address their students' expressed frustrations at the perceived disconnect between theory and practice. The project combined course readings, journaling, collaboratively created observation protocols, and classroom observation into a semester-long iterative assignment. The students' work…