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Direct linkSchreiner, Constanze; Appel, Markus; Isberner, Maj-Britt; Richter, Tobias – Discourse Processes: A Multidisciplinary Journal, 2018
Stories are a powerful means to change people's attitudes and beliefs. The aim of the current work was to shed light on the role of argument strength (argument quality) in narrative persuasion. The present study examined the influence of strong versus weak arguments on attitudes in a low or high narrative context. Moreover, baseline attitudes,…
Descriptors: Role, Persuasive Discourse, Attitude Change, Short Term Memory
