It has been argued that people construct situation models during text reception and that these are analogous, multimodal representations of text grounded in perception and action. On the one hand, abundant evidence has been generated that recipients perceptually simulate features of the situation described in the text. On the other hand, findings…

This article proposes an innovative approach to estimating the counterfactual without the necessity of generating information from either a control group or a before-measure. Building on the idea that program participants are capable of estimating the hypothetical state they would be in had they not participated, the basics of the Roy-Rubin model…