The evaluative conditioning (EC) phenomenon is central to the study of preference acquisition and attitude formation. Early studies have reported EC in the absence of awareness, but more recent work has questioned this conclusion. In previous work, using briefly presented and pattern-masked conditioned stimuli (CSs), we found that above-chance…

Bauhaus, the German arts and crafts college, is 100 years old this year. One of the revolutionary features of its pedagogical programme was the methodology of teaching about colour, elaborated by Johannes Itten and Paul Klee, leading Bauhaus masters, and further developed by their disciples, Joseph Albers and György (George) Kepes. This…

Most studies on spatial memory refer to the horizontal plane, leaving an open question as to whether findings generalize to vertical spaces where gravity and the visual upright of our surrounding space are salient orientation cues. In three experiments, we examined which reference frame is used to organize memory for vertical locations: the one…

In our current culture, children are exposed to a huge amount of audiovisual media, of which many formats include animated pictures, such as in videos, for instance. The current study addresses the use of audiovisual media in order to increase the effectiveness of learning and teaching. We examined how auditory text, audiovisual text with static…

The perceptual fluency hypothesis claims that items that are easy to perceive at encoding induce an illusion that they will be easier to remember, despite the finding that perception does not generally affect recall. The current set of studies tested the predictions of the perceptual fluency hypothesis with a picture generation manipulation.…

Memory performance in linear order reasoning tasks (A > B, B > C, C > D, etc.) shows quicker, and more accurate responses to queries on wider (AD) than narrower (AB) pairs on a hypothetical linear mental model (A -- B -- C -- D). While indicative of an analogue representation, research so far did not provide positive evidence for spatial…

World knowledge influences how we perceive the world. This study shows that this influence is at least partly mediated by declarative memory. Dutch and German participants categorized hues from a yellow-to-orange continuum on stimuli that were prototypically orange or yellow and that were also associated with these color labels. Both groups gave…

Two studies investigated the effect of age on memory for visual and spatial information. Five to 10 year olds were asked to reconstruct a previously seen spatial arrangement of objects. The association between an object's identity and its location was weaker for younger than for older children. (LB)