Audiovision refers to electronic video tape recording cassettes (EVR). This paper discusses in broad terms the potential effect of EVR cassettes on television and culture in Western Europe with particular application to the current situation in Germany and Belgium. The author comments on the EVR market in Germany with reference to television research audience studies in an effort to show where the viewing market lies. In addition, he discusses the legal problems involved in adapting television broadcasts to cassettes. The author feels that cassettes will be even more important in the field of education than in entertainment. (MC)