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Direct linkElhajjar, Samer; Karam, Scarlett; Borna, Shaheen – Marketing Education Review, 2021
This research explores the perspectives of business students and marketing educators and practitioners on integrating Artificial Intelligence (AI) into marketing education programs. It also investigates drivers that predict interest on the part of marketing students in taking AI courses. Data were collected through interviews with 20 marketing…
Descriptors: Artificial Intelligence, Marketing, Business Administration Education, Technology Integration
Download full textGriffiths, Carol; Cansiz, Gökhan – Studies in Second Language Learning and Teaching, 2015
The language learning strategy question has been debated on a number of levels, including definition, the strategy/success relationship and strategy coordination. In addition, awareness has been steadily growing of the importance of taking an holistic view of the strategy phenomenon and examining strategies not just in isolation but as part of an…
Descriptors: Second Language Learning, Holistic Approach, English (Second Language), Literature Reviews
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers
