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Lee, Kaman – Applied Environmental Education and Communication, 2011
This article explores how exposure to environment-related media content, subjective norm and perceived behavioral control play a role in Hong Kong adolescents' environmental intention. The author conducted a survey with a sample of 1,012 (465 male, 547 female) adolescents in Hong Kong. Structural equation modeling confirms that exposure to…
Descriptors: Structural Equation Models, Intention, Adolescents, Statistical Data