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Direct linkCheng, Winnie; Warren, Martin – Language and Intercultural Communication, 2006
This paper presents an analysis of the potential problems of importing media communication in the form of a television programme from another culture. In Hong Kong, as elsewhere in the world, the local television companies frequently buy successful television programmes from, for example, the USA or Britain with the expectation that they will be…
Descriptors: Intercultural Communication, Cultural Differences, Foreign Countries, Television
