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Direct linkJames, Melissa; Derrick, Gemma – Journal of International Education in Business, 2021
Purpose: How higher education institutions (HEIs) approach the recruitment of international students is an area of global interest (James-MacEachern, 2018, Ross "et al.," 2013), but there is limited focus on how institutions in different parts of the world approach international student recruitment as an export marketing orientation…
Descriptors: Marketing, Cross Cultural Studies, Student Recruitment, Foreign Students
Towey, Dave; Walker, James; Ng, Ricky – Interactive Technology and Smart Education, 2019
Purpose: Embracing reflective practice and retrospection, with a goal of identifying commonalities, this paper aims to examine delivery of engineering subjects in both traditional higher education (THE) and technical and vocational education and training (TVET). Design/methodology/approach: Reflections on actions and autoethnography were used to…
Descriptors: Sustainability, Higher Education, Vocational Education, Engineering Education
Wong, Phoebe; Ng, Peggy M. L.; Mak, Connie K. Y.; Chan, Jason K. Y. – Higher Education: The International Journal of Higher Education Research, 2016
The higher education sector in Hong Kong has restructured substantially from elite to mass higher education since the introduction of education reform by the Hong Kong government in 2000. To stay ahead in this competitive environment in the education sector, management teams of self-financing institutions have to compete for students and identify…
Descriptors: Foreign Countries, Higher Education, College Choice, Financial Support
