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Direct linkSammis, John; Bailey, Holly – CURRENTS, 2010
For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…
Descriptors: Computers, Marketing, Student Recruitment, Alumni
