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Direct linkDrehmer, Charles; Gala, Prachi – Marketing Education Review, 2021
The "Teaching Moments" program at the "2020 Society for Marketing Advances Annual Conference" moved beyond the confines of four walls going virtual due to the pandemic, just like universities around the world. Many of the "Teaching Moments" were lessons on how to thrive in our evermore important online environment.…
Descriptors: Marketing, Teaching Methods, Conferences (Gatherings), Online Courses
