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Outsourcing, Globalizing Economics, and Shifting Language Policies: Issues in Managing Indian Call Centres
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Morgan, Brian; Ramanathan, Vaidehi – Language Policy, 2009
This paper offers a dialogic discussion about several issues concerning call centers, including globalizing surges, modernity tropes and educational practices. Based on a critical discourse analysis of a document offering to train west-based entrepreneurs to assume managerial positions in call centers in India, the paper explores ways in which…
Descriptors: Social Class, Language Variation, Discourse Analysis, Educational Practices