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Direct linkSheetal Kapoor; Gregory M. Rose; Rupinder P. Jindal; Eugene Sivadas – SAGE Open, 2024
This study investigates the consumer socialization practices of parents in single versus multi-child and nuclear versus extended families in an emerging market. Previous consumer socialization research has focused primarily on western cultures. We examine parenting in a developing market and suggest that single-child families are more nurturant…
Descriptors: Family Structure, Socialization, Parenting Styles, Computer Use
