The concept of social networking has received much attention from academia over the last decade in India. Widespread research has conceptualized the term social networking with almost all of the studies either conceptual or based on case studies. This paper is an attempt to clarify the construct of social networking by developing a reliable and…

The study of student's attitude towards e-learning can in many ways help managers better prepare in light of e-learning for the future. This article describes the process of the development of an instrument to measure university students' attitude towards e-learning. The scale was administered to 200 University students from two countries (India…