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Johnson, Lynda D. – 1981
Before launching any publications, a newly formed publishing company in New Delhi, India, surveyed its potential readership to develop a demographic overview of the community, to determine patterns and preferences of magazine use, and to develop a profile of perceived and real readership needs. A questionnaire eliciting such information was given…
Descriptors: Adults, Developing Nations, Media Research, Middle Class
Download full textRivera, William M. – 1971
A. Inkeles' cross-cultural work is reviewed. Inkeles studied young factory workers in six developing countries (Argentina, Chile, India, Israel, Nigeria, and East Pakistan) to determine their "modernity" characteristics versus their "traditional" or rural orientations. The use of the "modern man" thesis in this study,…
Descriptors: Change Agents, Comparative Analysis, Cross Cultural Studies, Developing Nations
