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Sharma, Bal Krishna – International Journal of Multilingualism, 2019
In this article, I discuss how mediatised tourism constructs various discourses of othering through representations of the 'tourist self' vis-à-vis the 'local other'. In order to do so, I analyze a six-hour travelogue "Himalaya with Michael Palin" broadcast by the BBC in 2004. The analysis shows that despite the forces of globalisation…
Descriptors: Tourism, Multilingualism, Programming (Broadcast), Stereotypes
Wolfgram, Matthew S. – ProQuest LLC, 2009
Since the beginning of the British colonial enterprise in India the representation of the relationship between Western biomedicine and Ayurveda has been based on a fundamental epistemological asymmetry. However much Ayurveda was represented in Orientalist literature as accurate, poetic, useful, scholarly, or interesting, it could never occupy with…
Descriptors: Foreign Countries, Commercialization, Expertise, Health Education