The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of…

Depending on the demands of a particular communicative situation, bilingual or multilingual speakers ("bilingualism-multilingualism") will switch between language varieties. Code-switching is the practice of moving between variations of languages in different contexts. In an educational context, code-switching is defined as the practice…

The history of the evolution of language assessments for children and adults with language disorders is described briefly. This is followed by a discussion on language assessment of the clinical population with an emphasis on linguistic profiling, illustrated through the Linguistic Profile Test. Discourse analysis, in particular, is highlighted…

The applicability of transferability principles to language contact in the British Isles, especially Ireland, is shown with a detailed discussion of absolute constructions, structures with interesting relations between syntax and discourse, and with susceptibility to cross-linguistic influence. Evidence for transferability of absolutes in…