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Suneetha, Y. – Journal on English Language Teaching, 2015
Creative fluency is positively correlated with the quantity and quality of talk as well. The fluency gives an indication of the learner's ability to cope with real-time communication. This paper makes a correlative study on nurturing narrative tasks through advertising skills. English advertising exploits from the high adaptability of the English…
Descriptors: Creativity, Advertising, Comparative Analysis, Merchandise Information
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Chugh, Anisha; Sharma, Amrita – HOW, 2012
The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot afford to be delinquent or uncritical. The aim of…
Descriptors: Newspapers, English (Second Language), Second Language Learning, Advertising