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Download full textKumar, Vikram; Raman, Ramakrishnan; Meenakshi, R. – International Journal of Higher Education, 2021
Advertising has always played an important role in creating visibility for educational institutions. In today's time, digital marketing is the sought-after mode as there has been a significant shift from offline to online advertising. With the evolving times, flexibility and convenience take significant importance and it is critical for…
Descriptors: Advertising, Marketing, Business Schools, Internet
International Federation of Library Associations and Institutions, London (England). – 1992
Five papers from the sessions of the International Federation of Library Associations and Institutions 1992 conference on classification, indexing, and cataloging are presented. Three papers deal with knowledge classification as it relates to database design, as it is practiced in India, and in a worldwide context. The remaining two papers focus…
Descriptors: Cataloging, Classification, Conference Papers, Database Design
