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Direct linkJones, Rosalind; Morrish, Sussie C.; Heyworth-Thomas, Elizabeth M.; Graham, Edith – Journal of Marketing Education, 2023
This article investigates entrepreneurial marketing (EM) and use of business recovery frameworks within experiential learning cycles (ELC)s to investigate post-COVID learning techniques during the learning process. Three distinct post-graduate learner cohorts took part in the study consisting of part-time MBA entrepreneurs from the United Kingdom,…
Descriptors: Entrepreneurship, Marketing, Business Administration Education, Foreign Countries
Kumar, Ajit – International Journal of Educational Management, 2022
Purpose: Case-based classroom teaching-learning process (hereafter, case method) has provided a very productive teaching-learning environment for a long time. In the case method, students are expected to meet some prerequisites, such as reading and analyzing the case in advance, listening to the classroom discussion and actively participating in…
Descriptors: Business Schools, Teaching Methods, Learning Processes, Foreign Countries
Aradhana Gandhi; Sunaina Kuknor – Education & Training, 2024
Purpose: The study aimed to capture student experience during virtual internships by identifying the facilitators and barriers during their experiential learning journey. The students were pursuing their Master's in Business Administration (MBA) program at a business school in India. The authors shed light on the impact of COVID-19 pandemic on the…
Descriptors: Internship Programs, Computer Mediated Communication, Administrator Education, Experiential Learning
