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Direct linkChahal, Hardeep; Devi, Pinkey – Quality Assurance in Education: An International Perspective, 2015
Purpose: This paper aims to explore consumer attitude towards service failure and recovery in the higher education in general and with respect to teaching, examination, library, computer lab, administration and infrastructure in particular. Design/Methodology/Approach: The data are collected from 120 students of three undergraduate colleges of…
Descriptors: Consumer Economics, Attitudes, Failure, Delivery Systems
