This study investigates the consumer socialization practices of parents in single versus multi-child and nuclear versus extended families in an emerging market. Previous consumer socialization research has focused primarily on western cultures. We examine parenting in a developing market and suggest that single-child families are more nurturant…

Parents use a variety of mediation strategies, such as rule-setting, instructing, co-using, and monitoring, centered on their intentions to mediate their children's smartphone use. Common parental aims for mediation often include the facts of ensuring children's online safety and encouraging children's involvement to explore online opportunities.…