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Download full textThomas, Deepa K.; Shajimon, P. P. – Shanlax International Journal of Education, 2019
Changes within the structure of a dynamic market and competition influences purchasing preferences and behavior of customers. The consumption fact of today differs from traditional consumption perceptions. This difference is caused by the fact that the act of consumption is not only based on utilitarian but also hedonic instincts. The shopping…
Descriptors: Foreign Countries, Mass Media Effects, Undergraduate Students, Females
Direct linkMirchandani, Kiran – Journal of Workplace Learning, 2012
Purpose: This paper aims to focus on the communications skills training given to transnational call center workers in India whose jobs involve providing customer service to Western customers. Emotion work is a key component of customer service jobs, and this work is constructed as an important soft skill. Design/methodology/approach: Between 2002…
Descriptors: Foreign Countries, Job Skills, Communication Skills, Telecommunications
