This research aims to study the impact of Values enhanced technology adoption (VETA) in facilitating e-learning among academicians in Higher Education Institutions (HEIs) in North India. This research also validates the moderating role of digital technology by thoroughly understanding the impact of dimensions of VETA on behavioural intention. The study adopted a descriptive design with a quantitative data collection and analysis approach. Data was collected for the study variables from the academicians' conducting courses online across various disciplines. Data were collected from 311 academicians and analyzed using Structural Equation Modelling (SEM). Study findings suggest that all the determinants of VETA except conformity have a significant positive impact on behavioural intention to use e-learning. Further digital technologies moderate the relationship between determinants of VETA and behavioural intention. This research has implications for researchers and Higher Education Institutions to understand values that facilitate online teaching and learning from the perspective of academicians.